Welcome! Matthieu Dallaire, Community Manager

CBF takes steps to be more relevant to new and prospective members alike

Where we have been situated: Like many bridge organizations the CBF is faced with an aging membership, and increasing costs to deliver our services. In addition, there has been a perception that our only focus is only on the elite Canadian players, and choosing Canadian representatives for the various events at World Championships.

While this is an important part of the CBF mandate, we also recognize the importance of being relevant to the majority of members who are non-experts. Over the past few years the CBF Board have taken steps in this regard. On page 3 in the June issue of Bridge Canada there is a list of the way we serve this segment of our membership. However, we want to do more.

What steps we have taken: Last year we contracted with Atypic, an organizational consultant, to help the CBF in two key areas:

  1. Improve communication with members and other key stakeholders, and
  2. Take steps to be more relevant to existing members and build our membership base.

Where we are at: Based on the completion of this study, the CBF have started to implement the recommendations made by Atypic. The first step is to hire a Community Manager.


CBF Community Manager, Matthieu Dallaire35

Matthieu Dallaire 8It is my pleasure to welcome Matthieu to the CBF family. First, a bit about Matthieu: He is a digital marketing specialist with experience in social media, advertising and email campaigns. Matthieu’s has expertise and experience in working with other non-profit in organizations. His project management skills and experience will help him to be able to coordinate efficiently among different CBF stakeholders and identify priorities. He is bilingual, started to play bridge this spring and is eager to join the CBF family!

What you can expect: Over the next weeks and months Matthieu will be implementing a number of steps to address the above issues, while getting a more overall understanding of Bridge in Canada. These steps include:

  • Creating a strategic and regular content on social media.
  • Developing a newsletter, focussing on local content.
  • Building a volunteer network of players from bridge communities across Canada, to help in two way communication.

The CBF will continue to strive to build and grow Canadian Bridge, working together with all players across our great country.

Neil Kimelman
President, Canadian Bridge Federation